Get cleaner skin by getting dirty! 


Although it may seem counterintuitive to rub mud all over your face to get cleaner, clearer skin, in fact it’s an old trick!

People have been using mud masks since ancient times when they used to travel to the Dead Sea for its famous clay.


These days you don’t need to go quite as far to get your fix.


These days you’ll find clay in a range of different beauty products, from Sydney to Seoul – including in plenty of K-Beauty products!


Why Clay?

Clay is a star beauty ingredient because it is able to absorb impurities and sebum that contribute to congestion in the pores.

Elizavecca’s Carbonated Piggy clay mask works to purify the skin.

Cosmetic clays are rich in minerals, and they work well with acne-prone, dull and congested skin types.

Clay in masks helps to gently exfoliate, clean and invigorate the skin while also improving blood circulation. Clay can also enhance the lathering capabilities of facial cleansers, making it a good ingredient to wash your face with.


Which types of clay are best in beauty products?

Clearly, slapping any old mud on your face won’t work, but which clays are the best ones to look out for?


Volcanic Clay – made from the hardened lava that formed after a volcanic explosion, this is a natural and rare ingredient. It has the powerful capacity to absorb and remove sebum and wash away impurities from the skin whilst also purifying and moisturising it.

After use, skin is left looking cleaner and healthier, without the feeling of being tight or dry.

Kaolin Clay – a fine and light clay, kaolin has natural absorbency properties. When applied to the skin, it soaks up excess oils and stale sebum.

Pore problems got you down? Clear them out with Secret Key’s Black Out Pore Minimizing Pack

Bentonite clay – formed from a crystal, Bentonite clay has a uniquely strong negative charge. The negative ions in the clay are magnetically attracted to the positively charged ions in the human body, including toxins.

For this reason,  bentonite clay is often used as a detox.

Rhassoul clay – rich in magnesium, silica, potassium, and calcium, the molecular structure of Rhassoul clay gives it the ability to absorb excess dirt and oil, as well as extract impurities from the skin.


Our favourite K-Beauty products featuring clay

With volcanic Jeju Island only a hop and a skip away from Seoul, it’s little wonder that Korean Beauty products frequently feature clay from Jeju Island.

Some of our favourite K-Beauty products featuring various clays include:

Elizavecca Milky Piggy Carbonated Bubble Clay Mask – this K-Beauty cult favourite mask features mud, clay and charcoal and purges pores of excess sebum and trapped dirt, giving you purer, clearer, more radiant skin.

Best of all it comes with a fun twist –  as it bubbles, it turns your face into a fluffy cloud!

Innisfree Jeju Volcanic Pore Clay Mask – one of the most popular Korean beauty products on the market, this face mask contains clay from pristine Jeju.

It works as a vacuum on the face, suctioning out blackheads, dirt and impurities from the skin. It can be used three ways

1 As a spot treatment for acne;

To remove blackheads (instead of strip masks) and

3 As a full face mask.

Talk about value for money!

Secret Key Blackout Pore Minimizing Pack – containing a rich formulation of Volcanic Ash from Jeju Island, clay, and charcoal powder, this is a triple-threat face mask that tackles congested pores, dead skin and removes excess sebum.

Innisfree Jeju Volcanic Pore Cleansing Foam – a nourishing face wash that contains volcanic clay clusters from Jeju Island. It works to clear blackheads, dirt and impurities from the skin.


These are just a couple of the thousands of K-Beauty products featuring clays from all over the world! Which ones have you tried?!


STYLE STORY – Your Style, Your Story