STYLE STORY Australia is super excited to announce the arrival of cult Korean Beauty label Beauty of Joseon in Australia!


Rising in popularity both in Korea and internationally for the last few years, Beauty of Joseon is a Korean Beauty brand that found viral fame with some of the biggest names blogging K-Beauty with it’s star product, the Beauty of Joseon Dynasty Cream.


Based off a time-honoured formula used by Korean royalty and nobility in Korea’s Joseon Dynasty, this Korean beauty moisturiser recreates the skincare knowledge of Korean ancestors in a modern formulation.




Beauty of Joseon products are made using the ingredients that were listed in the “Kyuhab Chongseo” (a guide compiled for women in the Joseon Dynasty) that focused on skincare for beautiful, clean and pure skin. It typifies the ‘Hanbang’ tradition of Korean ancient traditional skincare.


Make like a Korean empress with this luxury moisturising cream containing time-honoured Korean oriental herbs.

The Rise of Hanbang 

Hanbang cosmetics are Korean cosmetics that incorporate traditional herbs and ingredients – often fermented – into their formulas.

Beauty of Joseon recreates time-honoured formulas featuring traditional Korean herbs and natural ingredients like orchids, honey and ginseng

Other standout ingredients include pure water, dried radish greens, rice bran, gourd, flaxseed oil and ceramides.

Korean beauty products featuring ‘Hanbang‘ skincare have been making massive waves in the beauty community, and with formulas that capture timeless traditions and time-honoured formulas it’s little wonder why.

Many of the traditional ingredients in Beauty of Joseon’s Dynasty Cream have been used by Koreans since the Joseon Dynasty to treat and nurture skin.

SHOP: Beauty of Joseon in Australia


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